City of Parramatta

Parramatta City Council commissioned McCrindle to conduct a perception tracking study among Sydneysiders, gauging their connection with and assessment of Parramatta. An online survey was conducted among 1,259 Sydneysiders living in six distinct geographic areas followed by 6 focus groups with a total of 55 participants working in three major CBDs across Sydney. McCrindle has also conducted research to strengthen Parramatta’s case for attracting businesses and employees to the region.

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