Melbourne Convention Bureau Report

Melbourne Convention Bureau commissioned McCrindle to write up and design The Future of Business Meetings Industry Report to commemorate the 25-year anniversary of the Asia-Pacific Incentives and Meetings Expo (AIME). This report reveals insights into the mega trends affecting the future of meetings, and how the global meetings industry is changing through the influences of social trends, new technology and changing attendee expectations. The findings were gathered from the collation of qualitative data gained through 14 in-depth interviews with industry experts, and through a survey launched to Melbourne Convention Bureau’s contacts within the industry. From conducting the research through to Mark McCrindle communicating the insights at the 2017 AIME conference, this project is a great example of a thought leadership piece that delves into the future of meetings and events.

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