Woolworths Future of Fresh

Woolworths commissioned McCrindle to paint a picture of how Australia will be shopping in 20 years time through the use of demographic data, future forecasting, and new research among supermarket shoppers. The Future of Fresh report reveals the way Australians will shop in 2034, focusing on the predicted purchasing habits of emerging Generation Alpha, new approaches to fresh food and a shift in the perception of our sense of what is local.

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